1. Information Collected. You can browse the Site without telling us who you are or disclosing any personally identifiable information about yourself. We may track information provided to us by your browser, including the web site you came from (known as the “referring URL”), the type of browser you use, the time and date of access, the content that you access and other information that does not personally identify you. If you choose to provide us with personal information, you consent to the transfer and storage of that information on our servers located in the United States.
Baby Phat may also collect personal information when you provide it to us, such as providing us with your emails, addresses, registering for a user account on the Site, requesting e-mail updates or catalogues or reminders for events and special dates or if we ask you to participate in a survey or questionnaire, or when you submit comments, suggestions and the like to us via the Site or otherwise. Baby Phat may collect information in connection therewith such as your name, address, e-mail address, phone numbers and other relevant information.
In addition, Baby Phat may store certain information when you purchase or return an item, provide shipping information for yourself or others or request a receipt, such as information your provide our third party processors, including, without limitation, transactional information based on your activities and purchases on the Site, and addresses you provide to ship an item to yourself or a third party. In addition we may store information we or our third party processors ask you to submit to authenticate yourself. We also may store information provided by you with respect to dispute resolution, such as correspondence that you send to us.
We do not sell or rent personally identifiable information to third parties for their marketing purposes.
We may also use third party service providers to serve our advertisements on the Internet. These advertisers may collect information about your visits and use of the Site through the use of pixel tags and cookies. Such information does not include your name, address or other personal information. Our service providers may use the information about your visits to our websites and to other websites to provide advertisements about Baby Phat’s products to you when you visit the Site or other websites.
4. How the Information is Used. Baby Phat may use the information we collect and the information you give us to provide services to you or provide information, e-mails, notices and reminders that Baby Phat thinks you may find interesting or useful, or that you specifically request. We also use your personally identifiable information to address problems, protect against error, fraud and criminal activity and to inform you about items, services, offers and updates on or with respect to the Site and our products and services. We also may compare and review personal information to identify users using multiple identifications or aliases and to check for errors, omissions and accuracy. We also use your personal information to improve the Site and to analyze usage of the Site. In addition, we may use your personal information to provide you information relevant to your use of the Site.