The Legacy of the Cat
Launched in 1999, Baby Phat by Kimora Lee Simmons was the original streetwear brand designed solely for women. Worn by artists and models such as Lil’ Kim, Rihanna, Alicia Keys, Naomi Campbell, Britney Spears, Christy Turlington and others, the brand was seamlessly interwoven into the culture, music and lifestyle of its era with an unforgettable mix of glam and fabulosity. Baby Phat by Kimora Lee Simmons skyrocketed in presence, becoming a global brand that gave voice to a generation of young women who had never seen themselves represented in fashion before. Baby Phat pioneered a more authentic version of streetwear that still resonates today – and in many ways, was one of the world's first, true lifestyle brands. Today – 10 years later – the brand relaunches as a family affair and a statement of legacy for an expanded audience. Complete with the signature cat brand logo, a hallmark of its flirty, feminine aesthetic, Baby Phat is ready to pick up where it left off. Kimora created Baby Phat as a love letter to women marginalized by the fashion industry and wound up turning it on its head. Now, Ming Lee and Aoki Lee join Kimora in the family business with their own creative take on how to continue uplifting women via their own approach to design. In an age of "onto-the-next" fast fashion, these 3 women are excited to offer an updated viewpoint as a statement of legacy and ownership they know women everywhere will embrace.